How Technology Is Affecting The Automobile Industry Of Tomorrow

Designing a car used to be a simpler experience. As consumer taste’s have evolved, cars today are powering numerous electronics that make our driving experience more comfortable and safe. Whether it be power windows or air conditioning, car manufacturers have always been faced with the question of whether to adopt newer technologies or take a more passive role and see how things unfold.This holds more truer than ever today, as technology plays a more defining role than in any time past with the emergence of incredibly disruptive innovations. As boundaries are pushed, these are the technologies that can indelibly change the way we see our cars.

Artificial Intelligence

We are gradually moving towards a connected world where devices ‘talk’ to each other, your car being one of them. Equipped with smart sensors and embedded connectivity applications, the automotive industry has accepted these new technologies wholeheartedly with manufacturers working hard to incorporate these advances into their cars.As these sensors take in data, they allow devices with artificial intelligence to learn in real time through images and other forms of information. This deep learning offers a wide variety of uses and allows for a seamless ownership experience with software updates, maintenance alerts and even assistance during emergencies.

Advanced Infotainment

Cars are becoming hubs for entertainment and information and as owners rely on them even more, automobiles are getting better connected. In a logical upgrade, car infotainment systems, with their large displays, touchscreens and audio interfaces, are evolving into virtual assistants.These virtual assistants have many of the same features common among personal assistants such as responding to voice commands for several tasks. However, their integration with the vehicle allows for controlling several car-related functions such as locking the doors or adjusting the air conditioning with only a spoken word.Hyundai and Mercedes-Benz both took the first step at CES 2018 and transformed the infotainment system into virtual assistants. This seems to be the tip of the iceberg with unit shipments of AI systems for infotainment and advanced driver assisted systems (ADAS) expected to rise to 122 million by 2025 as per analysts IHS.

Self-Driving cars

Seen by many as the most game-changing feature yet, self-driving cars have the power to change the way people interact with their vehicles. Not only does this technology make driving more convenient, it can also help reduce car accidents.No longer a thing of the future, self-driving cars are being tested on the streets in a limited fashion with cars only able to drive themselves in certain situations. Powered by artificial intelligence, these vehicles could have a tremendous impact on the automotive industry, but there are still regulatory and safety questions yet to be answered.

Social Media

Gone are the days of relying solely on old world advertising. As consumers information consumption habits change, social media has begun to play an increasingly important role in attracting buyers in the automobile industry.These days, prospective car owners are actively seeking out more information on the internet regarding their purchases with an unusually high amount of Facebook users interacting with ads they see on the site.As the buying process moves online, more and more car manufacturers are are upping their digital presence to improve the car purchasing experience. For these shoppers, the appearance and branding of a car are more important than ever. The people these shoppers look up to are often social media influencers, who can play a pivotal role in creating desire for a brand or manufacturer.

Electric Vehicles

As concerns for the health of the planet rise, car manufacturers are making ever greater efforts to control emissions. In apparent answer to these concerns has been the development and popularisation of the electric car. Not only do these electric vehicles have zero emissions, but produce very low noise levels and rapid acceleration. There are also the running costs to consider as they need to be charged but also experience lower maintenance costs.With higher initial prices than traditional fuel-run cars, the market has been slow to adopt electric vehicles. However, the potential that these vehicles possess is undoubtable and car manufacturers are well aware of the opportunity on hand.

Augmented Reality Dashboards

Information being displayed on windshields is a trend that has taken the high-end automobile market by storm. This is accomplished through augmented reality which replaces dashboards by overlay information over what the driver sees in real life.While it is currently being used to display speed or other more simple forms of information, this technology has tremendous scope for providing additional information such as GPS instructions without taking away from the driving experience. It also allows for other ways to interact with surrounding objects, such as telling the distance between you and the car ahead.

Leave a Comment